Still scrolling LoopNet hoping to find your first multifamily deal? Let me save you a ton of time …because the best multifamily deals never hit the internet.
In this article, I’ll show you why serious brokers ignore cold emails and how real operators actually get access to off-market opportunities.
Let’s be real—you can’t close a deal if you don’t even have one on your desk.
The real problem? You don’t have enough deal flow to even start looking for good ones.
Most people try to fix that by scrolling listings on MLS, LoopNet, LinkedIn, BiggerPockets… Or they fire off cold emails hoping a broker bites.
But the brokers who actually have good deals?
They already have buyers.
Buyers they trust. Buyers they know can close.
They’re sending those deals off-market—to people in their inner circle—not to strangers on the internet.
So here’s what works instead:
Step 1:
Figure out who the players are in the market.
Brokers.
Property managers.
Owners who are actually doing deals.
Step 2:
Reach out.
Email them.
Call them.
Let them know who you are, what you’re looking for, and that you’re serious.
Step 3:
Go meet them.
That might means Booking a flight.
Nothing beats face-to-face contact.
Especially if you’re out of state, showing up proves you’re not just another tire-kicker.
Anyone can send an email.
Only a few will hop on a plane.
That’s what builds trust.
It gives you credibility—and gets you into that inner circle.
So when the good deals show up, you’re one of the first calls—not an afterthought.
That’s exactly how we landed a great deal in Texas.
A broker we knew gave us a heads-up about a listing coming in a few weeks.
While his team was still prepping the marketing package, we already had the financials, ran the numbers, and made a strong offer—before the deal even hit inboxes.
We told him the offer was good for 72 hours. He took it to the seller and vouched that we could close.
The seller took our deal—and skipped the whole song and dance of listing it publicly.
Want to shortcut all of this?
Download the Market Traction Blueprint—it’s a simple PDF that walks you through exactly how to find key players, reach out, and plan your first market visit.
This guide gives you a clear plan, removes the guesswork, and helps you take real action—so you finally start building deal flow that actually leads to closings.