Matt Picheny
Digital Marketing Expert
Matt Picheny Matt Picheny is the CEO of Picheny Productions, a boutique agency providing Digital Marketing Solutions to small businesses.

In the past, Picheny served as VP, Group Program Director at MRY servicing top-tier clients including Visa, Gillette & Coca-Cola. He was responsible for the management of social media programs, experiential marketing, transactional websites, mobile applications and online advertising.

Matt joined MRY after managing teams on the Verizon and Capital One accounts for R/GA, beginning in New York and then expanding to include R/GA's Chicago office. Prior to R/GA, Matt was the Managing Director of Interactive at Lowe New York where he was a key member of the leadership team that transformed the agency - named "Comeback Agency of the Year" by Ad Age. During his tenure at Lowe, Matt led award winning digital efforts spanning multiple countries and agencies.

Matt was tapped by John Lack (co-creator of MTV) to serve as Director of Interactive for Lack's start-up venture "Firebrand". Funded by Microsoft, NBC Universal and GE Capital, Firebrand specialized in bringing the best in creative advertising to TV, Web and Mobile Devices. Prior to Firebrand, Matt worked at Ogilvy managing a line of Business for IBM, an e-commerce website for Sears and launching an integrated advertising campaign for Morgan Stanley.
Video Case Studies
Visa Visa
Colon Cancer Challenge Foundation Colon Cancer Challenge Foundation
Gillette Gillette
Visa Olympics Visa Olympics
Capital One Capital One
Verizon Telecom Verizon Telecom
Jagermeister Jagermeister
MegaRed MegaRed
Firebrand Firebrand
Sharp Electronics Corporation Sharp Electronics Corporation
United States Department of the Treasury United States Department of the Treasury
XM Satellite Radio XM Satellite Radio
Aruba Tourism Authority Aruba Tourism Authority
friends.jpg Friends with Benefits: A Social Media Marketing Handbook
mediapost.gif Cross-Media Case Study: Maxed Out
youthnation.jpg YouthNation: Building Remarkable Brands in a Youth Driven Culture
PRNewswire.jpg PointRoll and Adobe Host Inaugural Rich Media Symposium
creativity.gif US Treasury: Bad Credit Hotel
marketing_profs.gif How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronics
marketwatch.jpg Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks and Visits To Local Businesses