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Matt Picheny is the CEO of Picheny Productions, a boutique agency providing Digital Marketing Solutions to small businesses.
In the past, Picheny served as VP, Group Program Director at MRY servicing top-tier clients including Visa, Gillette & Coca-Cola. He was responsible for the management of social media programs, experiential marketing, transactional websites, mobile applications and online advertising.
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Matt joined MRY after managing teams on the Verizon and Capital One accounts for R/GA, beginning in New York and then expanding to include R/GA's Chicago office. Prior to R/GA, Matt was the Managing Director of Interactive at Lowe New York where he was a key member of the leadership team that transformed the agency - named "Comeback Agency of the Year" by Ad Age. During his tenure at Lowe, Matt led award winning digital efforts spanning multiple countries and agencies.
Matt was tapped by John Lack (co-creator of MTV) to serve as Director of Interactive for Lack's start-up venture "Firebrand". Funded by Microsoft, NBC Universal and GE Capital, Firebrand specialized in bringing the best in creative advertising to TV, Web and Mobile Devices. Prior to Firebrand, Matt worked at Ogilvy managing a line of Business for IBM, an e-commerce website for Sears and launching an integrated advertising campaign for Morgan Stanley.
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