Matt Picheny

Matt Picheny Digital Marketing Expert
BIO \| VIDEO CASE STUDIES

Matt Picheny is the CEO of Picheny Productions, a boutique agency providing Digital Marketing Solutions to small businesses.

In the past, Picheny served as VP, Group Program Director at MRY servicing top-tier clients including Visa, Gillette & Coca-Cola. He was responsible for the management of social media programs, experiential marketing, transactional websites, mobile applications and online advertising.

Matt joined MRY after managing teams on the Verizon and Capital One accounts for R/GA, beginning in New York and then expanding to include R/GA's Chicago office. Prior to R/GA, Matt was the Managing Director of Interactive at Lowe New York where he was a key member of the leadership team that transformed the agency - named "Comeback Agency of the Year" by Ad Age. During his tenure at Lowe, Matt led award winning digital efforts spanning multiple countries and agencies.

Matt was tapped by John Lack (co-creator of MTV) to serve as Director of Interactive for Lack's start-up venture "Firebrand". Funded by Microsoft, NBC Universal and GE Capital, Firebrand specialized in bringing the best in creative advertising to TV, Web and Mobile Devices. Prior to Firebrand, Matt worked at Ogilvy managing a line of Business for IBM, an e-commerce website for Sears and launching an integrated advertising campaign for Morgan Stanley.

Video Case Studies

Visa

Colon Cancer Challenge Foundation

Sharp Electronics Corporation

United States Department of the Treasury

XM Satellite Radio

Aruba Tourism Authority

Press

		Friends with Benefits: A Social Media Marketing Handbook
		Cross-Media Case Study: Maxed Out
		YouthNation: Building Remarkable Brands in a Youth Driven Culture
		PointRoll and Adobe Host Inaugural Rich Media Symposium
		US Treasury: Bad Credit Hotel
		How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronics
		Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks and Visits To Local Businesses